Great Reads | Patrick Eckstein

Patrick Eckstein of William Painter is a great business man and creative junkie. Of course, reading is an important attribute for Patrick and his company. Not only does he read to increase his business IQ but also for inspiration and entertainment as well. Here is his list of top reads that will help inspire those of you who want to pursue a creative career and also give you the tips and tools you need to be successful!

Relentless- Written by Tim Grover, Relentless is a truly inspirational book. It touches upon leadership and achieving goals. It is also a great read just for pure entertainment!

Purple Cow- Written by Seth Godin, Purple Cow is a tell all book on how to take a good business and create it into something great. Reading this book will give you all of the tips and tools that you need to take any business to the next level.

Daily Stoic- Co-written by authors Ryan Holiday and Stephen Hanselman, Daily Stoic is the key to building a strong mindset. The book features over 300 ways to meditate in order to find new insights and remain calm in stressful situations.

Meditations- Written by Marcus Aurelius, Meditations is an ancient book, dating all the way back to 167A.D. It is a book written by the emperor of the Roman Empire during that time. There are twelve books of these meditations and originally served as personal writings.

Let My People Go Surfing – Written by Yvon Chouinard, you would probably never guess that Let my People Go Surfing is actually a book of business. It’s a book that tells the courage and persistence that is takes to run a business.

Delivering Happiness- Written by CEO Tony Hsieh, Delivering Happiness shares his experiences with building the popular brand Zappos. He details the path he chose to take and encourages others to find their way in the business world as well.

Obstacle is the way- Written by Ryan Holiday, Obstacle is the Way is a book of overcoming your obstacles. It is inspirational and also an entertain read. It is based on old roman philosophy.

80/20 Sales and Marketing- Written by Perry Marshall, 80/20 Sales and Marketing gives you the tools to help you zone in on the 20% that will help you effectively increase your business.  We speak on the 80/20 rule all of the time and this book explains exactly why this philosophy is so important.

Ego is the Enemy- Another written by Ryan Holiday, Ego is the Enemy shares the importance of not letting your ego get the best of you in anything that you do. A large Ego is the downfall of many people in the business world, however a small Ego can do just as much damage. This book tells how to find the balance between the two.