Juanita Londono | Conceptualizing Styles
Success for Juanita is about her audience reaching and embracing your Style DNA in a world where originality has become a rarity. This idea is a connection between an individual’s personality and fashion style. For her, being true is the real style! As a fashion stylist, she doesn’t treat clients as means to an end, but an end themselves. It is why she bonds with them and learn a great deal too. This has been possible given her disposition that trust is the most essential component of the stylist-client relationship.
For many celebrities in LA and New York, Juanita’s showroom is the go-to destination for any time of styling. Her CV boasts of names like Karla Souza, Christina Aguilera, and Sofia Vergara.
Juanita enjoys what she does especially traveling shopper styling for her clients. She is in LA or New York mostly; and you might find her at fashion shows where she discusses refreshing ideas with industry bright minds.
Her website is a useful resource where she connects and educates her audience.
The Real Style
I have been doing this for about 7 years. When I stopped blogging and tried to be more like an influencer because the showroom that I was working with encouraged me to do it. I have worked so hard for my career that I don’t want things to fall apart. I wanted everything to align so I started out by working hard for both styling and influencing.
My main purpose of fashion styling has always been to tell people that they have to love and understand who they are and identify what their style is. A style is not a trend. When it comes to a style, we always cherish other people’s outfit and ideas. Nevertheless, I always ask my clients, “Do you love it?” I think it is about the connection between an individual’s personality and their fashion style- the DNA style. You should love styles, not because they are trendy but that you genuinely love them. It is important you feel that.
So when I started blogging that was my main purpose- to help people go beyond their boundaries by understanding themselves before trying trends. But most of all, they should be true to themselves because that’s the real style.Journey as a fashion stylist
I’ve always been into fashion since I was little. I used to play with my Mom’s closet since I was 4 years old. I’ll always wear her outfits from her closet and she’ll laugh and love them. Then when I came to the USA, in high school, I did this style show that took me to New York and LA. Then I was “Wow! I’ve always wanted to be in fashion”. I wanted to go to school, go to interviews, and get to know more about the industry. I decided to study Product Development because when I did my interview at school they told me to go for something that integrates everything in the industry. The idea is that you can always decide where to go to- in the middle of a career even if you need to decide to be a fashion designer.
When I was in school, I interned at JBrand. I started working with them very early(at my first year in school) and living in New York City, I understood the industry better. So I was able to see all the areas of the industry, the kind of life there, designs, the pre-productions, and I had the chance to work with stylists. In my stint with them, I was sure it was where my heart belonged. Essentially, I knew the part of styling I wanted to do and I worked with them for about 8 months. While working with the showroom, I did a lot of back and forth from LA and Miami.
From there I started working with many clients hand in hand- from doing their wardrobe to cleaning their closet to go shopping. They were my biggest support- the sort of people that come into your life to make you better. The stylists I was working with also helped me get a lot of clientele. Later it got to the point of doing so much of personal shopper. I had to start doing my own as a stylist.
A year after that I opened my own showroom in LA, I had it for like 2 years, and from there I got to work with a music director from my country. He came to my showroom and told me he wanted to do a music video and I told him I’ve never explored a music video but of course, I love music. I felt at that moment that I was ready. That was my first music video and it had Christina Aguilera and Alejandro Hernandez in it. It was the best experience ever.
Since then I started styling for a music video, commercials, and of course personal shopping, which is my focus because that’s how I got off in my career.Background influence
My Mom used to tell me, if you’re going to be something in life, do it well, do your best always and no matter what you go through, make it! That’s how I’ve always felt about my career. I’ve always wanted to create more and do my best, and keep going no matter what because I love what I’m doing. I ask myself, “What’s next?” I ask because the world is changing daily on the heels of new technologies. I’m more interested in how well technology will impact my profession and how we can develop the next step. Overall, I’m grateful to my parents for my background because they’re supportive.
I have so many people. I’ll say, God. **laughs** for me He has been my support, though many people that have helped me. In good and bad moments, I’ll always pray to Him for direction. He’s really blessing me and I’m grateful for that. God has also open doors for things I never really expect. For example, I got a job that my family’s connection cannot get me. I had to work hard and really make it happen. I never thought I was going to be able to go to LA as I used to live in Miami. I went to LA with nothing and I worked hard and the door opened. It is definitely Him.
Hard work and multitasking
Like I said before, in styling people think when we stylists get into the industry, everything is glamorous and would be perfect. However, you have to work hard. You have to do many things at once when you’re styling. You have to think not only like the pretty dressing and like what to get that amazing dress the client want. You must plan along the budget and time.
Right now, I’m heading to one of my biggest clients. I do their closet most of the time I have to work with some clients now. They’re going to Europe right now, I’m heading to their house, and I’m going to do their buy. I love this because I get to spend time with people, help with their event dresses, and when they travel, they teach me a lot. That is my typical day most of the time for personal shopping. I’ve helped clients do their red carpet styling too.
For commercial styling gigs, they come and go. In addition, we’re trying blogs, getting Ads, YouTube videos, getting more readers et al. It’s been quite a challenge but everything has worked pretty well.
Power of Confidence
Confidence relates to my line of work a lot because you give security to people when you’re styling them. People doubt themselves a lot, so it is necessary to be confident. I’ve read a lot of books like The Power of Now, the Bible, and of course, I work constantly on myself to perform extraordinarily. As a stylist let people feel powerful and confident, then they can trust you. Be true-no matter what. Be true to what you feel and what you’ll tell the client. Never tell them something because it’s going to be better for you. The truth will always set you free. They trust you. Build that trust with them no matter what.
I get told many times by clients that I give them the confidence to rock their dress before they find me truthful. I’ll like “oh that’s amazing”.
Honestly, I love colors. I always try to be positive because I believe if you wear a color, you will always act that light. I’m very colorful. I like basic stuff as well. While I consider comfort, I tend to go chic and classic most of the time too. I love sunglasses and cool bag as accessories too. They will make a whole outfit.