Sandhya Garg | The Feel, Fabric, and Fashion

Sandhya Garg | The Feel, Fabric, and Fashion

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Sandhya Garg | The Feel, Fabric, and Fashion womenswear Style project runway Fashion dress designer

Confident, fierce, and artistic.  Sandhya’s idea of self-empowerment embodies an approach in fashion.  For her, having one’s self-styled and dressed to look powerful makes all the difference.  To create textiles and clothing, she draws inspiration and research street styles to have a well-informed perspective.  The London College of Fashion graduate has learned a wide range of crafts and techniques, from hand embroidery to vintage knitting-lace making.  This has made delving into the scarce niche of making gorgeous conversational prints easier.

Sandhya was featured in the Project Runway Season 13 where she caught world attention. She refined her skills at International design studios at Alexander McQueen, Alice Temperley, and Izmaylova, learning the essentials of the industry.  Consequently, her fashion is about glamour and unique personal style.  She loves seeing the museum and walking the park with her toddler son.  You can catch all her latest women fashion tips on her website where she also shares her experience and creativity.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Sandhya Garg | The Feel, Fabric, and Fashion womenswear Style project runway Fashion dress designer

Encapsulating Magic

I basically design dresses for vacation or traveling and they also transcend into special occasion dresses that you could wear to a wedding or to a baby shower or a party. And of course my clothing is inspired by travels to these exotic locations; it could be Caribbean or Mexican so it’s about encapsulating magic that itself, is contained within itself in terms of art, architecture, folklore. I also make my own textiles. So all the prints you see are my own. We work with custom embroideries, custom embellishment, and a lot of hand-maid stuff. I make my stuff in India, it’s all ethically produced by small factories. There’s a lot to the brand and I’m happy to answer any specific questions with regards to that.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Sandhya Garg | The Feel, Fabric, and Fashion womenswear Style project runway Fashion dress designer

Unique Proposition

In terms of being print-based fashion more result brand, I’ll say that there are a brands out there but no one is doing prints the way I do it at my price point.  There is this need to do gorgeous conversational prints that have these stories behind them, these beautiful bold colors- there’s no one doing them and if someone is doing this pretty prints it’s a Dolce & Gabbana or Alexander McQueen where it’s a $2,000-$4,000 dress.   Another thing is that, still people are scared of doing bold prints.  They’ll put it on a scarf but no one is willing to put it on a dress and I know people who, like me, will love to wear a bold conversational print.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Sandhya Garg | The Feel, Fabric, and Fashion womenswear Style project runway Fashion dress designer

Responsive feedback

I spoke to a lot of people and in conversations with people into these bold conversation prints, but they say it’s so hard to find anything like this out there and that’s how I knew this is what people wanted because I was doing a lot of different things when I started.  So that’s how came to print. It’s when I got the feedback from my customers.

Acceptance

My products have been received very well. I do sell a lot of products in my events and through my websites and people love the clothing, the feel, the fabric.  It’s all designed after getting feedback and every time, it’s more refined to what the customer is looking for and what they want.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Sandhya Garg | The Feel, Fabric, and Fashion womenswear Style project runway Fashion dress designer

How it started

The very first time that I got interested in and passionate about fashion and style was when I was 10 years old.  I always designed and stitched clothes for my dolls and when I saw a cousin work on her textile design project I was fascinated and knew this is what I wanted to do for life.

On personal style

My personal style is very casual for everyday living but for dressy occasions, I am a bit of a maximalist in terms of wearing a pattern and I love to include bold color accents with accessories if I am wearing a neutral toned dress.  I love to dress up and look powerful in the way I style myself.

Heritage, crafts, and inspiration

I grew up in New Delhi, India.  India has probably one of the largest and most complex textile histories in the world.  We have so many weaves, regional crafts, embroideries, fiber techniques, dyeing techniques- the list goes on.  It’s hard not to be inspired by the rich cultural craft history of being in India.  My mother also inspired my life as she would knit, crochet and fascinatingly talk about textiles, silks, embroideries and heritage craft knitting of these drawstrings that truly stuck with me.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Sandhya Garg | The Feel, Fabric, and Fashion womenswear Style project runway Fashion dress designer

Proudest milestones

I am most proud of my design internship at Alexander McQueen studio, my stint on Project Runway season 13 and my journey of creating my namesake resort wear label in the US.

The most rewarding part of the journey

The most rewarding part of my journey so far has been connecting with people and being able to talk to women about their concerns and what speaks to them in terms of fashion, travel, and style.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Sandhya Garg | The Feel, Fabric, and Fashion womenswear Style project runway Fashion dress designer

Connection

I’ll say in terms of expressing my personal style I’m very passionate and artistic about my work the way I talk to people and tell them about it.  When they listen to me they feel the energy of the story, the kind of magic- it really connects with them.  I recently drew inspiration from Amalfi coast Austin and there were people had visited Amalfi coast Austin and they really couldn’t capture the magic of the travel with just buying souvenirs but through my print and dresses, they could wear what they merched to them.  So I think the 20% is the inspiration and design, reaching out on social media which gives me the 80% impact and of course me talking about it and expressing the whole inspirational.

Discovering New Styles

I do a lot of research and look at street styles too.  It’s how I discover new styles for each of my new collections.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Sandhya Garg | The Feel, Fabric, and Fashion womenswear Style project runway Fashion dress designer

Project Runway behind the scenes

I think what people don’t know about the Runway experience is that at the end of the day even we (contestants) don’t know what they’re going to show on TV.  And sometimes a lot of it looks heavily edited even to us because in our heads there’s a different scenario so they basically cut, copy, edit, mix videos, and show clips that are probably not related to what the current show is going about.  Say we say something we in the first episode, they’ll use that edited clip in the sixth episode.  You know, there’s a lot of editing and they kind of create this whole story that sometimes the contestants aren’t even aware of.

Getting on the Project Runway show

It is not an easy process, to be honest.  I was very confident when I applied that I was going to in, so I gave it a try because I felt I had nothing to lose and in my application I got a mail to move on to the next stage.  All through the process, my idea was just to have a lot of fun and I was very honest of who I was.  I had watched a few episodes of Project Runway but to be honest I didn’t follow it religiously season after season.  So I was very unaware and I think that helped in being very authentic, and being who I was on the show and not being scared or intimidated by the gravity of how big the show is.

It’s like a 7-10 steps process of getting on the show and it’s not easy but if you have fun with it and if you’re the right applicant, all the best.

Project Runway lessons

I’d say you cannot take an opportunity for granted. I knew Project Runway, it’s such a huge opportunity and I gave it my best.  Never take an opportunity for granted because Project Runway changed my life in a good way so I’ll say that the most valuable thing to not undermine the value of making strong connections or your fellow participants and judges.  In addition, you should always create strong connections as a fashion designer.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Sandhya Garg | The Feel, Fabric, and Fashion womenswear Style project runway Fashion dress designer

5-Year Projection

I have my own special result boutique.  There’s a massive experience when you enter to shop and having a great online presence and building this whole business.  You can wear different dresses inside the hanger.  That’s where I see myself.

Icons in the Fashion Industry

They are many!  The industry is changing everywhere but what has remained constant is the impact that emerging fashion designers have on the industry.  They bring in the fresh stuff. I would say that in terms of fashion, Alexander McQueen still has a lot of impacts and all other big brands.  They are the icons, they’ve been in the business for so long and they have a strong identity.  It takes a lot of decades to create a big brand and the fact that you can identify these brands with your eyes closed is the true mark of being a fashion design industry icon.

What are your Area/s of expertise?

I’d say I’m an expert on creating conversational fashion prints that make dresses stand out and incredibly unique.

Incorporating Color and Patterns

Life is too boring to wear dull clothes. I consider myself an expert in wearing color as well so I’d say I could give you a tutorial on how you could best incorporate color and pattern in your life. I know a lot of people who do not do a pattern or color because they think it’s too loud. For such people, you can start with a scarf around your shoulder or around the neck in a beautiful color. From there you can do a top and then do a jacket on top. Touch those areas and slowly build your confidence towards wearing colors and patterns so you don’t have to bold colors in big size, you can do a grey trouser and a grey or a black top and do a small colorful scarf or an accessory and that’s you can incorporate color and pattern in your every day style.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Sandhya Garg | The Feel, Fabric, and Fashion womenswear Style project runway Fashion dress designer

Sandhya Garg

SandhyaGarg.com

Instagram

Twitter

Facebook

That Modern Man Style with Steven Onoja

LUX by LuxBox Case img_3737 That Modern Man Style with Steven Onoja womenswear Style streetstyle model minimal menswear luxury influencer gq Fashion dapper Blogger

“Fashion is a form of expression for me,”

– Steven Onoja


Steven Onoja is a style influencer and visual storyteller that uses his keen style eye and aesthetic to tell visual stories. Starting out as a mission to elevate the IG menswear fashion to another level with timeless looks and classic styles… Of course in today’s world of big brand social media influencers, Steven is telling a lot of brand stories through his personal style expression.

Born in Nigeria and moving to NYC, Steven says “It was difficult to leave the place where I grew up and considered my home, but I felt ready for a new challenge. New York in America was the right place and I moved to Brooklyn. Here I learned a lot because I understood that I needed to adapt to be competitive in a new country. Switching mentality was fundamental to keep expressing myself and New York helped me to do exactly that.”

If you follow Steven you’ll see a very restrained but beautifully minimal style palate that emphasizes timeless colors like black, white, and grey tones.

Steven describes his look as, “easy and elegant at the same time.”

HATS….

Oh yeah, hats are a BIG part of Steven’s look

Style can involve a deep and more intimate perspective – like outwardly presenting your own vision of who you are.

– Steven Onoja

“I’m Grateful to God and feeling very blessed to have made it this far and grateful for all the people I’ve met in the process, both blessing and lessons.”

– Steven Onoja


Steven Onoja (@stevenonoja) * Instagram photos and videos

95.8k Followers, 54 Following, 1,602 Posts – See Instagram photos and videos from Steven Onoja (@stevenonoja)

Life of Fashion | Jessica Hunter

Life of Fashion | Jessica Hunter

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Life of Fashion | Jessica Hunter womenswear Style streetstyle Fashion

Some find their calling early in life and never let it go. For Jessica Hunter, fashion was always something that intrigued and lead her to her calling. Her primary goal is to inspire others. Whether it be through style,  story or the content she creates. Jessica wants every person she encounters to come away from an interaction with her or her brand feeling empowered.

“Style has been something that interested me since I was little. I loved to go shopping, and would plan my outfits weeks in advance when I was in grade school. Oddly enough though, it wasn’t until I had graduated from college and started working in finance that I realized that style and fashion were what truly inspired me. Women like Tamara Mellon the founder of Jimmy Choo and Kate Moss were my icons and so when I relocated to Scottsdale after more than 5 years in finance, I took my first step into the fashion industry working part time as a Sales Associate at Jimmy Choo,” Jessica shares.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Life of Fashion | Jessica Hunter womenswear Style streetstyle Fashion

Intrigued

Interested in learning more about Jessica’s love of fashion, I asked her if she could share some of her first fashion memories. Right away, this question took Jessica all the way back to her childhood. Her mom and dad are her first and favorite fashion icons and even inspired her blog.

“Growing up, my mom was a corporate powerhouse and would dress in absolutely immaculate Armani suits, TSE cashmere and David Yurman cuffs. She had her finger on the pulse of timeless fashion since before I can remember. She is my Chic.

My dad on the other hand, had his own way of dressing that was equally as stylish, yet could not be more opposite Ripped up 501’s, Chuck Taylor’s that he had sharpied drawings onto and a ornate hat and sunglass collection that would rival any collector. He is my Disheveled.

Together they taught me the value of High-Low fashion, taking risks and that confidence is key when it comes to style,” Jessica lovingly describes.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Life of Fashion | Jessica Hunter womenswear Style streetstyle Fashion

As the conversation kept flowing, I learned that her mom and dad weren’t the only ones who had a hand in Jessica’s journey to pursue a career in the fashion industry. As fate had it set out, her brother and his wife played a crucial part!

“I was in New York for the first time visiting my brother and his girlfriend (now wife) Roxanne. As fate would have it, they lived blocks from the Lincoln Center and New York Fashion Week was in full swing.

We were walking through the neighborhood one day and I saw a group of people running through to the tents with long sleeve shirts on that read ‘volunteer’.  I immediately went home to look up the program and applied to volunteer for the next season. Because of my retail sales experience I was accepted and went on to volunteer and eventually work for LDJ productions as a volunteer team manager.

That experience really lit a fire under my ass to find fashion wherever I could get my hands on it, which eventually led to my career as a fashion stylist. Through time I realized that it was street style and my own personal relationship with style that inspired me more than  publishing high fashion editorials, so I started my blog, Chic & Disheveled. I felt like so many people misunderstood what high fashion editorials tried to convey so I began to dissect trends and translate them into something more relatable, Jessica reveals.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Life of Fashion | Jessica Hunter womenswear Style streetstyle Fashion

Style

One thing you have to know about Jessica is that she really enjoys putting her style on display. This doesn’t mean flashy or super fancy. Jessica has a more laid-back approach to fashion, however she wears everything with confidence. The confidence she brings allows her style to stand out and her personality to shine through.

Comfort + Confidence are the two major factors in my style. It doesn’t matter how trendy or ‘IN’ something is, if I feel like an asshole wearing it, it will never make it to my closet. Comfortable doesn’t just mean leggings either – (but I am a BIG fan of the athleisure trend). To me, comfort goes way beyond how comfy something feels. It also has to do with mental comfort, you have to feel your best regardless of what’s trending or what a Personal Stylist tries to sell you.  

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Life of Fashion | Jessica Hunter womenswear Style streetstyle Fashion

Style is such a personal thing for me, and it comes from so many different channels that it’s hard to pinpoint just one. It is totally irrational and feeling based. I know it when I see it because of how it makes me feel. I still create actual lookbooks with fashion magazines which is a time-honored tradition from girl’s night with my mom and sister.

Instagram and Pinterest are also great source of inspiration because I am such a visual creature that seeing cool pictures often lead to ah-ha moments about what I wear and how I style it,” Jessica explains.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Life of Fashion | Jessica Hunter womenswear Style streetstyle Fashion

Future in Fashion

Jessica wants to continue to find new ways of sharing her style and helping others discover theirs. And she also is growing in  personal sense too. I couldn’t wait to find out what she has in store for us next!

“Businesswise, my next main focus is to develop my e-newsletter and start sending that out consistently. I have been building my subscriber list for a while now and am in the final throes of design. I want it to really benefit peoples’ lives and have it be something people look forward to so I am really taking my time to make sure that the content is engaging and worth subscribing to.

YouTube is also at the forefront of my mind. I have been partnering with a bunch of cruelty free beauty brands and so I want to start bringing that content to life via more how-to videos! Stay tuned and make sure you subscribe to my YouTube channel here to stay in the loop for when they launch:

YOUTUBE CHANNEL

On the more personal front, I just got engaged and my fiancée moved in with me so we are in the process of decorating our little love shack and starting to plan our wedding,” Jessica exclaims!

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Life of Fashion | Jessica Hunter womenswear Style streetstyle Fashion

A Piece of Advice

“For anyone who’s looking to start a blog or entrepreneurial endeavor YAY!!! I think my biggest piece of advice would be to follow your own heart.  It can be so easy to get so caught up in what everyone else is doing that you can forget your own accomplishments and goals. Remember, you are the only person who can share your point of view and that’s valuable! Stay true to yourself and believe in yourself and surround yourself with people who lift you up and genuinely support you!

Believe it or not, I graduated college and became the branch manager of a financial institution. After about 5 years of my year career, I realized I detested the industry and began to look for ways to transition into the fashion industry. Thankfully, my honesty with my District Manager was well-received and he allowed for me to work part-time at the branch while working part time as a sales associate at Jimmy Choo and eventually at a modeling agency.

After 2 years I had made a full transition into the PR and Marketing world. If anyone reading this is looking to leave the corporate world, keep in mind that when you transition into a completely different field be prepared to take a pay cut. Instead of focusing on the money, I began taking opportunities based on the experience I could gain to help my own business such as InDesign, Photoshop and Word Press.

For the next two and a half years I held three different positions for that very reason. First is was Social Media Manager at the nations 2nd largest RV company’s, and then it was Director of Communications for launch of InMexico Magazine, a luxury lifestyle print publication…then took the leap to become a full-time content creator and blogger.  There are nights I don’t sleep, at times I might be broke AF…but found a calling that speaks to my soul,  and keeps me engaged every single day, and that is priceless.” -Jessica Hunter

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Life of Fashion | Jessica Hunter womenswear Style streetstyle Fashion

Jessica Hunter founder of Chic & Disheveled

Instagram

Twitter

Website

Creative Inspiration | Zia Domic

Creative Inspiration | Zia Domic

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Creative Inspiration | Zia Domic womenswear Style Fashion Blogger

Here at LUX we admire creative vision. Running a fashion blog takes A LOT of creativity. Putting together looks, capturing the attention of an audience, and creating promotions all take a large amount of inventiveness. The more imaginative you are, the better the outcome.  

Using herself as a muse, fashion blogger, Zia Domic, expresses her creative side through her personal style. Above all else, she inspires others to unleash their originality too! “I followed other blogs and felt I had something to contribute by starting my own, I have been collecting clothes since high school and believe if you buy quality you will own certain pieces for a lifetime. I love to incorporate my older pieces with new ones, ultimately hoping to inspire others along the way,” Zia says.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Creative Inspiration | Zia Domic womenswear Style Fashion Blogger

Zia’s Style

Zia style has a lot if class and even more sassiness. She often pairs more simplistic pieces with bold prints and vibrant accessories. She is really great at using a pop of color to bring her fun outfits to life. “My parents are European and have great appreciation for clothes raising me to believe you should always look your best, polished and stylish. I’ve been a fashion lover since early childhood; I’ve always had a strong sense of personal style and recall arguing with my mom in first grade over what to wear to school. With the option of wearing, whatever I feel like now, I love classic styles with a little femininity or rocker chic edge,” Zia explains.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Creative Inspiration | Zia Domic womenswear Style Fashion Blogger

Milestones

Zia’s blog has become extremely popular among the crowd.  She has over 48,000 followers on Instagram which has helped her translate into a highly successful blog. “The day my blog was launched I was extremely emotional. I felt I had accomplished such a huge feat,” Zia recalls. Looking back now, Zia realizes that her blog is only the beginning. Since she has been featured in Redbook magazine and has thought about expanding her brand even further. “Expanding to YouTube, as an actor I have a hard time posting anything that’s not perfect on all levels although I know YouTube is not about professional perfection.  I also hope to expand into travel because I love it and it inspires my style,” Zia exclaims!

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Creative Inspiration | Zia Domic womenswear Style Fashion Blogger

While having all of these opportunities is beyond Zia’s wildest dreams, it’s the personal reward that provides Zia with great satisfaction. “Refining my own style has been the most rewarding aspect of my blogging career. as the stakes are higher being in the public eye. Also meeting so many wonderful like-minded people, although there are some people out there that I have met and weren’t so wonderful. The fashion world is very competitive on all levels and it motivates me to be the best,” Zia says.

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Creative Inspiration | Zia Domic womenswear Style Fashion Blogger

Think about the 80/20 rule; if you get 80% of your impact from 20% of what you do, what is that 20% for you as it pertains to developing and expressing your personal style?

IM A BIT OF A PERFECTIONIST AND IF I DONT THINK IT’S WORTHY I DONT PUBLISH IT AND I THINK THAT RESONATES WITH MY READERS

What about discovering new styles to incorporate into your look and style?

I FOLLOW OTHER BLOGGERS, SCAN INSTAGRAM AND PINTEREST FOR INSPO AND OF COURSE PEOPLE WATCHING

Who do you consider the icons in the fashion & design industry?

I REALLY THINK BLOGGERS HAVE TAKEN OVER CELEBRITIES AS THE NEW ICONS

What style/fashion accessory is your favorite?

SHOES MAKE ME HAPPY AND THEY MAKE OR BREAK THE OUTFIT

If you can/could consider yourself an expert in one area of style/fashion, what would it be?

DRESSING MYSELF

LUX by LuxBox Case yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 Creative Inspiration | Zia Domic womenswear Style Fashion Blogger

Zia Domic

Website

Instagram

Twitter